2 SEO strategies you can apply immediately
Learn 100% actionable strategies to scale your SEO results in ~ 6 minutes.
Hey, Rafiqul here. Welcome to the #102nd episode of Content Marketing VIP, which delivers actionable insights, SEO case studies & free resources every other Monday.
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1. Taking more real estate SERP using LinkedIn
Since the recent Google HCU, LinkedIn articles (linkedin.com/pulse/) are getting more visibility in the SERP for informational and commercial keywords as well.
Some keyword examples are:
Digital marketing career path (informational)
Digital marketing companies in India (commercial)
Benefits of learning new skills (informational)
Now, you can use this same approach to take more SERP real estate.
For example, ranking multiple pages on the first page of Google will help you take more space and control the results.
PERSONAL EXPERIENCE:
One of my clients was ranking on the first page for the keyword ‘digital marketing courses in {location}.’ Now, We published another LinkedIn article on the same topic with unique content.
Now, within 2 weeks, that LinkedIn article is already ranking on the 2nd page— which might come to the first page if the page is more optimized and if we can acquire some niche relevant backlinks to the page. This way, we can take control of two pages ranking on the first page for this high-intent keyword.
Here’s how you can do the same:
Open Ahrefs
Check the organic keywords of this subfolder: https://linkedin.com/pulse/
Add filters — i. Position 1-10th, ii. Add your seed keywords
[This will show you the list of keywords where LinkedIn articles are ranking on the first page and the keyword contains your seed keyword]
Export the list of keywords in Google Sheet
Prioritize keywords (Target BOFU keywords first to maximize your ROI)
Create content– make the content equally good as your own website’s content, add unique images
Publish and share it on LinkedIn— try to get reactions or initial clicks to your article to speed up the indexing process.
Now, track ranking positions after 3-4 weeks.
Note: This shouldn’t be your primary content strategy as you’ll have more control over your website content than LinkedIn articles.
2. Schema types that will improve your SEO and EEAT information
Most websites I have audited rarely use one of the following schemas shared below. If you want to showcase your website as a brand to Google and help Google to better understand your content, these schema types will help you.
1. AboutPage schema
What it is:
AboutPage schema helps you feed search engines information about your brand such as founder, founded year, team members, location, etc.
Why it is important:
In Quality Raters guidelines, Google asks raters to seek information about the person/team/organization behind a website and other brand details to understand what the website is about and its’ credibility.
How to execute
Your website must have an About Us page
Highlight brand mission (why it exists), team members, founders, media and awards, contact information, etc.
Add ‘AboutUs’ schema markup to organize all important information for search engines.
2. Person schema
What it is: Used for representing information about an individual, including their name, contact details, and other relevant attributes.
Why it is important:
Two mistakes most websites make:
Not having a dedicated bio page for experts, contributors, and authors.
Not using person schema markup to add additional details about the person such as expertise, awards, skills, organization, etc.
These individual pages will help you build connections between industry experts with your website and also build credibility and trustworthiness— which is essential for YMYL niches.
How to execute:
First, create dedicated pages for the founder(s)
Also, create dedicated pages for expert writers and contributors (if any)
Add every insight about the person that builds credibility and authority (such as experience, skills, academic qualification, interviews, awards, etc.)
Use person schema to highlight these insights
3. About and Mentions schema
What it is: These two schema types help you reference entities that are mentioned in the blog post and also what a blog article is about.
Why it is important:
When you markup additional insights such as what a blog post is about or what other entities are mentioned on the page, Google can understand the content and intent of your page in a much better way.
This works by adding entities mentioned on your page by referencing the Wikipedia URL of the entity.
Here’s an example:
How to execute:
Here’s a detailed instruction (Doc) on how to create and add these schema types: Adding About and Mentions schema
4. Contributor schema
What it is:
When you ask any experts to share their Quotes/opinions on your article topic, you can add them to your schema.
Why it is important:
Adding a contributor schema can help you build entity relations between your brand and industry experts.
For example:
Consider you’re running an SEO blog. You can use platforms like HARO, Featured, Help a B2B Writer (, etc.) to get contributor quotes on any blog topic.
And, using these platforms you get quotes from top SEO experts such as:
Brian Dean
Fili Wiese
Danny Sullivan
Barry Schwartz
Now, you can use these experts as a contributor to your article. This can actually help Google see as a trust signal as these well-known and trusted people are contributing to your website.
How to execute:
For every article, try to get contributor quotes using adobe mentioned platforms or manually reach out to industry experts.
Once the article is published with the expert quotes, add them to your contributor schema with the SameAs URL.
5. Publishing principles
What it is:
The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual, e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies.”
Why it is important:
if your brand is following an editorial policy/guidelines to ensure content freshness, prevent misinformation, etc., you can use this schema property to tell search engines about it.
This can be helpful, especially for high YMYL niches (e.g. health, finance, etc.) where Google expects a high level of EEAT information about the brand.
How to execute:
Create a dedicated editorial guidelines page (principles that you really follow, not just for the sake of it).
Add the editorial policy page URL using this schema
Examples: PharmEasy’s editorial policy page
Add the URL of your editorial page using PublishingPrinciples schema property.
6. ReviewedBy schema
What it is:
People or organizations that have reviewed the content on this web page for accuracy and/or completeness. This schema type is useful for YMYL article topics such as health, finance, etc.
Why it is important:
Most businesses don’t afford to hire expert lawyers, or doctors to write blog articles. In that case, they hire freelance writers with a good understanding of the topic and later get the content reviewed by experts.
This schema type helps Google to understand that the content is factually reviewed by an expert.
How to execute:
Create a process of getting your content reviewed by experts
Add the reviewer’s social media profile, description, and name to your structured data
That’s all, folks. If you have any doubts or suggestions regarding today’s SEO insights, please reply to this email. I will get back to you.