"SEO is a demand capture channel, NOT a demand creation channel. It really doesn't matter if you "rank" #1 on a query if no one searches for it." – Eli Schwartz.
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"Content marketing is about teaching, not selling." - Mustafa Khundmiri.
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A new episode full of actionable SEO and content marketing insights
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No more consuming the same old generic advice like write good content, get links, follow SEO best practices, and blah blah blah…
SEO strategy breakdown of a B2B site, HARO link building, and much more.
"You're not a Content Marketer. You're the CEO of your brand's content" - Amanda Natividad.
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“Content strategy shouldn't start with SEO. SEO should just be one input in your content strategy.” – Mark Rogers (Director of Strategy at Animalz.co).
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SEO strategy, blog UX, FAQ blog post, and more expert insights in this episode.
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