Finding content ideas (not talking about any tools...)
Relying on modern tools to find content ideas may hurt →
The best content ideas will come from...?
Not from any modern tools, but... from actively listening/talking to your audience.
An example →
Last year I was trying to find a list of key skills that a content marketer should have.
There were many articles, expert opinions on the topic.
So making the list was not a big deal.
Next, I posted the same on some relevant Facebook groups.
And, someone commented, "Can you share your learning resources for this..."
Another one... "Please recommend courses or any other learning resources..."
I tried to find any resource list that covers all of the aspects of content.
But... I didn't find any single one at that time.
Solution?
Let's create one from scratch.
A week later, I published a giant list of 130+ free content marketing resources.
And, within the first week, 100+ people downloaded that spreadsheet by signing up for the newsletter.
Most of all, the conversion rate was around 27-30%.
One key takeaway →
Don't rely so much on content research or SEO tools that you forget to listen/talk to your real audience.
Oftentimes you'll find golden content topics in the form of someone's challenge, pain, & complaint.
Take a moment.
And, get in touch with the people, you're creating content for.
In case if you want to access the Content marketing resource list, you can download it from here → https://iamrafiqul.com/content-marketing-resources/