#039 Content Marketing Newsletter
“SEO is: a tactic for a single distribution channel. SEO is not: a content marketing strategy.”- Brooklin Nash (Freelance B2B Content Marketer).
📢 Announcement
If you’ve been receiving content marketing episodes for some time, please share your valuable feedback with me.
Your feedback will guide me in building a content hub exclusively for content marketers to provide practical insights in the most digestible form.
🎯 Actionable Insights
💡 1. How To Build an Internal Linking Strategy For Pillar Page And Topic Clusters?
One important part of the ‘pillar page and topic clusters’ model is internal linking.
It helps Google to find the relevant pages and users to navigate other relevant content pieces.
So how do you build an effective strategy for internal linking?
I found a good example from Zerodha (stock investment platform):
If we visualize the whole linking strategy, it looks like this:
As you can see, all the cluster pieces are connected, which ultimately helps:
Better User experience
Increases dwell time
Helps to crawl and indexing
But here’s a catch.
Instead of adding links within the content, Zerodha organized their content clusters in the sidebar.
Here’s the example:
From the user's POV, this is a great way to navigate all the relevant content.
👉 Read Content Marketing Examples [With Detailed Breakdown]
💡 2. How To Optimize Your Twitter Profile Like A Pro [With Examples]
If you’re active on Twitter, you’ll know how important it is to have a well-optimized Twitter profile. Even if you’re not, you’re not too late yet.
Timo Juhani analyzed some of the top Twitter profiles and summarized his learnings in the following examples:
Example 1 →
Example 2 →
TL;DR
Cover: grab attention
Profile pic: high quality + show personality
Bio: explain what followers get
Links: give value
Newsletter/pinned tweet: build credibility, give more value
👉 Insights from Timo Juhani (Follow him on Twitter & get landing page copy tips)
💡 3. One Quality That Every Great Content Writer Should Have
Great writers don't claim any data; they add suggestions or recommendations without adding proper evidence.
Consider these five elements to make your content more compelling and credible:
Research report and statistics
Charts and graphs with supportive data
Stories and case studies
Supportive resources
Relevant (positive or negative) examples
Here's an example of what credible content looks like →
👉 Learn More About Web Content Best Practices
🗓️ Free Resources & Upcoming Events
💡1. How To Build Your Content Moat Using Data [Webinar]
Building a content Moat is extremely important for competitive advantage. Brands like HubSpot and Salesforce have done a great job dominating their space by building content moats over time.
So, how do you differentiate and create a blue ocean content strategy in your industry?
Register for this webinar and learn about:
Building content moat with data
Finding content gaps and content authority
Important tools to get started with [including AI content optimization tools]
From: MarketMuse
Date of the webinar: November 17, 2021
(Can’t make it live? Register to get the recording of the webinar)
👉 Register For The Content Strategy Webinar
💡 2. NEW B2B Email Tactics That Will Dramatically Improve Performance NOW [Webinar]
Email marketing is a complete game-changer if done correctly, especially in the B2B industry.
Join the email marketing experts who’ll share tactics and strategies to improve the performance of your email marketing campaign.
In this webinar, you’ll learn:
How to create offers to generate business from your emails
When and how many B2B emails you should send
Mistakes to avoid while writing email subject line
From: MarketingProfs
Date of the webinar: November 16, 2021
(Can’t make it live? Register to get the recording of the webinar)
💡 3. 30 Minutes on the Last 30 Days In Search & Content [Webinar]
Get updated with the latest algorithm update and changes to strengthen your SEO strategy.
Join this webinar and get the latest news and trend analysis about:
Technical SEO
Content marketing
Google algorithm updates
From: Conductor
🆕 What’s New
💡1. Generate Better Content Copies With This Free Content Ai Tool
Recently, I noticed the free version of PepperType, a content AI tool.
What you can do with this tool:
Generate blog and Twitter content ideas
Create blog outline
Write helpful Quora answers
AIDA copywriting and a lot more features.
Here’s a screenshot:
Note: It’s difficult to rely entirely on any AI content tools. But you may complement your manual effort with Ai to save time and effort.
👉 Start Generating Better Copies [Create Free Account]
💡1. Visual Search Results Is The Future
Kevin Indig tweeted about the visual search results (on desktop) that include image lists and thumbnails.
Here’s one screenshot:
What’s in it for you?
This indicates that the future of search results is going to become more and more visual.
So it is important to focus on (especially for eCommerce sites) the following elements for higher CTR:
Adding unique & quality product images
Optimizing images with alt text and descriptive filename
💬 SEO & Content Marketing Wisdom
💡 1. Don’t Have Any New Content Ideas? Do This
“You don’t always have to create something new to feed the content machine.
Try these instead:
👉Share someone else's content.
👉Re-share your existing content.
👉Repurpose your existing content."
- Melanie Deziel (Author of Content Fuel Framework)
💡 2. Create ONCE. Distribute FOREVER.
What can you turn that old blog post into?
One post = 8 Tweets
One post = 5 Linkedin posts
One post = 3 Quora answers
One post = 2 YouTube videos
One post = 1 PDF for download
One post = 1 Slideshow
Remix your content and give it more life.
Create once. Distribute forever.”
- Ross Simmonds (CEO at FoundationIncCo)
😄 Have Some Fun
Reminder
If you’ve been receiving content marketing episodes for some time, please share your valuable feedback with me.
Your feedback will guide me in building a content hub exclusively for content marketers to provide practical insights in the most digestible form.