Content Marketing Newsletter #24
"Content created without a strategy, data, or tracking is just clutter." –Brian Piper.
🎯 Actionable Insights
💡 1. This lead magnet idea has helped me to get 350+ email subscribers
When it comes to lead magnets, I've tried almost everything from eBooks to templates.
But one form of lead magnet that always stands out is the ultimate list of free resources.
Over 35% of my total email subscribers (maybe including you) are from this idea, with an average conversion rate of 23%.
Here’s how you can steal the idea:
Step 1. Find what your audience wants.
Just type [Your seed keyword] + resources + on Google without clicking the enter button.
Here’s an example:
Try this with different keywords relevant to your industry. Then prioritize them on search volume.
Step 2. Making the most extensive list
It’s time to make the most comprehensive list of free resources. Your goal should be to add relevant resources that will help your audience.
Step 3. Take an extra step
Accessing a list of 100+ resources on a blog post is not user-friendly.
So take the extra step and make their job easy.
Create a google sheet (or use alternatives) that users can copy or download.
And, this is going to be your winning lead magnet.
Here’s my example:
But you don’t want people to download the resource and forget your brand.
So make sure you add a small note about what users can expect when they sign up.
Also, send an immediate email that includes:
The resources
What users can expect from you.
Step 3. Promote
You don’t need to wait for the SEO traffic to grow your subscribers. Promote the list on social media, do cold outreach.
Don’t hesitate to promote the same resource list multiple times in a month.
Even after months of publishing the list, I am getting huge engagement when I republish the same content on social media.
👉 Download 100+ content marketing resources [Spreadsheet]
💡 2. “Motivate users to take the next steps”- the secret to make a clear landing page
One of the most important landing page elements is making your CTAs meaningful and motivating the users to take the next steps.
How to do that?
One way is to eliminate generic CTAs like Sign up, search, join the newsletter, etc.
The reason is generic CTAs don't add the context about the benefits your user will get after clicking any specific button.
Instead, make them relevant to the benefits of your product.
Here’s what Matt Maiale suggests:
“Be specific about the value users get by clicking forward… And, reassure users they're on the right path.”
An example from Zapier:
Search → Search for the apps you use
Sign up → Sign up to automate Slack
👉 Insight from Matt Maiale (Check out his Twitter thread on writing for startups)
💡 3. How to rank on high competitive keywords without creating new content
Ranking on competitive keywords isn't an easy task for marketers. Especially when the keyword has commercial intent.
An example:
“
Matterport Alternatives
”
→ search volume (/year) → 15k searches
The usual approach to rank on this kind of keywords are:
First, create an educational/comparison article and list all the competitor’s alternatives.
Second, build links to that page.
Third, waiting & praying for the page to rank on top.
But there’s a better way that doesn’t require you to write a new piece of content or build more links.
Here’s what Ryan McCreadysuggests:
“Instead of writing a basic blog post, why not create an engaging YouTube video?
A landing page or blog post can easily become your script!”
One of Matterpot's competitors has done the same to rank on “Matterport Alternative.”
A comparison video explaining the features is beating the top pages on Google.
As a result, the video gets:
Featured snippet
Traffic from YouTube and Google search as well.
Thousand of video views (the last time, I checked it was 244,634 views)
So, uncover keyword opportunities and try this approach to steal the top position without creating new content.
👉 Insight from Ryan McCready (click to open the Twitter thread)
🗓️ Upcoming Events
💡 1. How To Start Selling SEO Services in 2 Weeks
If you're looking to start and grow your SEO service, this free session will help you do that.
In this 1-hour free training, you’ll learn:
How to package, price, and market your SEO service
Leading effective discovery call with clients
Building an effective SEO proposal
From: PathFinder SEO
Date of the webinar: August 3, 2021
💡 2. Drive Traffic and Conversions: 3 Secrets Amazon Doesn’t Want You To Know
Looking to grow traffic and conversion of your eCommerce site?
Join this webinar and learn:
Top three conversion & traffic strategies of Amazon
How to leverage product reviews and user-generated content
From: Search engine journal
Date of the webinar: August 5, 2021
💡 3. The (non-obvious) Prioritized Framework for Digital Marketing
As a digital marketer, it’s easy to get overwhelmed by so many activities.
But what actions to take first, where to begin?
This is what this session will teach you.
In this webinar, you’ll learn:
How to optimize the most important pages of your site
Updating CTAs
The right strategy to update service pages
From: Orbit media
Date of the webinar: August 3, 2021
🆕 Latest Happenings
💡 1. How long does it take to build a successful content business?
If you’re creating valuable content and monetizing it into multiple revenue streams, this study report will give you many fascinating insights.
This week thetilt published a research report that helps to understand:
What does it take to build a successful content business?
Here’s one of the findings from the survey:
"On average, It takes at least nine months to earn your first dollar."
💡 2. John Muller’s suggestions on ranking product pages
In the latest Google SEO office hours, someone asked John Muller a question on what to do to rank product pages.
Here’s are few suggestions shared by John:
Adding your site to the merchant centre →
To get more organic exposure, you can submit your products to the Google merchant store for free. This might help in showing your products in shopping search results.
Optimizing internal linking →
It’s important to have a strong internal linking strategy for eCommerce sites. For example, you should link product pages from blog posts or other important pages.
But make sure you're not overdoing it.
Better site architecture →
It’s overwhelming to link all the products from the home page if the number of products is less.
It is a good practice to categorize and funnel your products from the home page. This will improve the UX too.
[Source: Searchenginejournal]
💡 2. Understand your audience by the questions they ask [New Tool]
Google’s People also ask (PAA) is a great source for SEOs and content marketers to:
Find relevant content ideas
Improve content-depth of existing content
Conduct audience research and more.
And, this tool helps you research PAA questions.
Note: The tool is in beta and shows questions from the US only.
👉 Try the people also ask tool for free
Expert Quotes
💡 1. Simplify your writing
“Simplify your writing.
Able to → Can
In order to → To
In addition to → Besides
First and foremost → First
In connection with → About
Past experience → Experience
Make reference to → Reference
Cut. Words. Out.”
💡 2. Content readability
"Two STUPIDLY SIMPLE tips on improving the "readability" of your content:
1. Make the font bigger.
2. Make the width smaller.
¯\_(ツ)_/¯"
Have Some Fun ↓
- From Foundation Inc