Content Marketing Newsletter #11
“The content you share with the world needs to offer a distinct benefit, otherwise no one will care” - Rand Fishkin.
Let’s get started →
Actionable insights ↓
💡 1. One quality that every great content creator should have
Great writers don't claim any data; add suggestions or recommendations without adding proper evidence.
Consider these 5 elements to make your content more compelling and credible:
> Research report and statistics
> Charts and graphs with supportive data
> Stories and case studies
> Supportive resources
> Relevant (positive or negative) examples
Here's an example of what credible content looks like →
💡 2. Download this Keywords Mapping Google sheet for E-Commerce and SaaS along with Examples
Aleyda Solis has created a useful keyword mapping cheat sheet that you can use for Saas, eCommerce, or even localized businesses.
This keyword mapping sheet includes:
>Different types of pages
>Search intent of queries
> Target queries
>Page type examples, and more...
Make a copy of the keyword mapping cheat sheet
💡 3. Content marketing strategy isn't just about creating the editorial calendar or creating content
As a content marketer, your primary job is not to create content but to market your business with content.
Therefore a content marketing strategy cannot be done without considering business goals, vision, audience research, etc.
Take a moment and recheck whether you have a content strategy or a content marketing strategy.
Learn more about → Content marketing strategy
A personal note: 🙏 Kindly take a moment and help us create better content for you.
> Submit your feedback here. (it will take only 1 minute)
Free resources ↓
💡 1. SEO Content Myths… (busted)!
SEO professionals and content marketers face plenty of misleading information on the web that might harm your SEO strategy significantly.
Join this 1-hour webinar with an SEO expert, Dan Shure, to get aware of these myths.
You’ll learn →
> Importance of cleaning up your old content
> Role of word count in ranking higher on Google
> Pros and Cons of topic clusters, and many more...
> How to craft your message to get more signups/ quote requests/ appointment bookings/etc.
From: Orbit Media
Date of the webinar: May 4, 2021
💡 2. Conversion Rate Optimization [Live class]
One important skill every SEO professionals and content marketer should have is optimizing content, web pages to get maximum conversion.
In this live class, you’ll learn →
> How to improve the on-site experience
> Copywriting tips to boost conversion
> Sharpen your understanding of user behaviour and customer research
Plus, you’ll get live real-time feedback and expert suggestion on different landing pages.
Date of the webinar: May 6, 2021
From Growth Hackers
💡 3. Optimizing Tech Docs Content for Search Engine Results Pages
Get ready for a technical session on implementing structured data to get your product pages, content featured in Google SERP.
The speaker, Jason Barnard (a.k.a The Brand SERP Guy), will show you the benefits of using the FAQ, How-To schemas for better performance in Google SERP.
Date of the webinar: May 6, 2021
Latest happenings↓
💡 1. Google: A Page Needs To Pass Quality Checks For Indexing
Having trouble getting your web pages indexed in Google even after manually submitting in GSC?
Here’s what you need to know:
"The content still has to pass quality checks."- Gary Illyes from Google on Reddit.
Google may deny your request to index pages if the content on the page doesn’t pass the quality standard.
A few checks to perform to fix indexing issues:
> Make your the important pages don’t have a no-index meta tag
> Correct orphan pages (pages with no link) on your site
> If your site is brand new, Google may take some time before indexing
> Find crawling errors in GSC, and other possible reasons for indexing issues.
Source: Seroundtable
💡 2. Google’s recommendation for authors, content writers
In a recent Google search central SEO hangout, a site owner asked John Muller:
“What’s more important to include on an author’s page between links to social media profiles or an email address.”
Here’s what John explained.
Google uses a technique called reconciliation to identify which content on the web belongs to the same author.
He further added:
“... My recommendation here would be to at least link to a common, or kind of like a central place, where you say everything comes together for this author.
Which could be something like a social network profile page, for example, and use that across the different author pages that you have when you’re writing,
so that when our systems look at an article, and they see an author page associated with that, they can recognize this is the same author as the person who wrote something else."
In short, the best practice will be to add social media profiles on the author page to help Google understand the right author behind any content.
Expert Quotes ↓
💡 1. Growth is _____?
“Finding a new job is uncomfortable
Starting a company is uncomfortable
Learning a new skill is uncomfortable
Growth is uncomfortable."
— Sahil Lavingia (Founder @ GumRoad)
💡 2. Content marketing myth: a content strategy that worked for others will also work for me.
“The content that works for someone will not necessarily work for you.
Where’s your originality?”
— Vanhishikha Bhargava (Founder of Contensify)
Have some fun ↓
Anyway, are you ready for the update yet?