💡 Content Marketing Newsletter #060
💡 Content Marketing Newsletter #060
"The biggest myth SEO agency gave you that the more links you get the quickly you will rank." – Arbab Usmani
🎯 Actionable Insights
💡 1. The 4Ps of Copywriting [Framework]
Your website's copy is what will ultimately persuade your visitors to take the desired action - whether that's making a purchase, subscribing to your newsletter, or signing up for your service.
Learn the 4Ps framework of copywriting to drive conversions:
Picture – Promise – Proof – Push
1/ Picture
Help your audience visualize the benefits or outcomes of using your products or services.
2/ Promise
Catch attention with your product offerings and showcase why they should listen to you.
3/ Proof
Add proof and support your claims.
4/ Push
Create a sense of urgency and include a clear call to action.
Here's an example of the 4Ps framework:
👉 Explore 9 more proven copywriting frameworks (shared by Chase Diamond)
💡 2. ClickUp’s Content Marketing Strategies [Breakdown by Ross Simmonds]
ClickUp (a project management software) is driving 10M+ visits every month to the website.
Undoubtedly their SEO and content strategies are important reasons for this huge growth.
Here are the key reasons behind ClickUp’s massive organic growth via SEO:
1/ Produce Valuable Content
“The best SaaS blogs don't just create content that talks about their latest fundraise and addition to the board.
The best SaaS blogs provide valuable content to their audience that isn't stuffed with keywords.” – Ross Simmonds.
Likewise, ClickUps also focuses on creating content for every stage of the funnel. From listicle articles and how-to guides to BOFU content (product-related), ClickUp has it all.
2/ Low Hanging Fruit SEO Opportunities
ClickUp has also built a solid content plan to turn visitors into customers by investing in BOFU content. One common type is alternatives and best product lists.
ClickUp vs [Competitor] → e.g, ClickUp vs Asana
Best [product use case] software →, e.g., Best product management software
Also, their strategy of creating listicle articles helped them earn over 3k backlinks.
3/ Use Quora, Reddit & Other Distribution Channels
One of the reasons ClickUp is dominating the project management software space is because of the content distribution strategy.
For ClickUp, clicking the ‘PUBLISH’ button is only the beginning of their content promotion.
They use platforms like Quora and Reddit to distribute (and re-distribute) the content.
This helps in:
Product awareness
Acquiring referral traffic
Building authority in the market
👉 Insights from Ross Simmonds (Follow him for more breakdowns)
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💬 SEO & Content Marketing Wisdom
💡 1. Three Ecommerce SEO Pillars
The Pareto principle applies just as much to your eCommerce store's SEO as it does everything else.
Here are SEO heavy lifters that will be doing 80% of the work for you:
Keywords in the meta title
Building your backlinks
Keeping your content relevant
👉 Insight From Keval Shah (Follow for insights on SEO & niche site)
💡 2. Simple Tips To Optimize Your Organic Traffic (by Tejas Rane)
Looking to find quick win opportunities for existing organic traffic? Then Tejas have some cool tips for you.
Add FAQ or How-to Schema
Sprinkle related searches or secondary KWs
Add more internal links from high-traffic pages
Structure your post properly with H2 and H3 headers
Fine-tune content with search console queries
👉 Insight from Tejas Rane (Follow him for more SEO insights)
🗓️ Learning Resources and Tools
💡 1. Google’s Natural Language API [Analyze Competitors’ Content]
Did you know that Google has a useful tool to help you extract and analyze entities within the content?
Here’s how to use the tool for SEO:
1/ Visit Google natural language API
2/ Copy piece of content from top-ranking pages
3/ Paste the content into Google NLP API
4/ Get insights on important entities within the content
Here’s an example:
Tip from Brooks Manley: "These insights will give you a clear picture of what entities Google seems important in regard to the topic.
Taking a deeper dive into the Wikipedia articles (when linked) will help you understand what topics and attributes should be covered in your piece."
👉 Check out this article to learn how to use Google’s NLP for SEO.
💡 2. Topical Authority — Can We Measure It?
If you're into SEO for some time, then you may have already heard about 'topical authority.'
However, it is hard to quantify the metric as it is not a concept made by Google.
Kevin Indig of Shopify published an article where he shared about:
What actually is topical authority
The logic behind topical authority (useful if you’re not familiar with the concept)
And how to measure it
👉 Read the full article here.
