#054 Content Marketing Newsletter
#054 Content Marketing Newsletter
"You're not a Content Marketer. You're the CEO of your brand's content" - Amanda Natividad.
🎯 Actionable Insights
💡 1. The Internal Linking Strategy To Get More Organic Clicks
Adding FAQschema seems like a good option in SEO, but it can eventually cause a significant traffic drop.
The below screenshot is an example is that adding FAQ schema increased the impressions but decreased clicks.
The key reason is that users get the answer to their questions without even clicking any of the web pages.
Possible solution?
Fortunately, you can add internal links within the FAQ schema to drive traffic to other pages of your website.
Here's how TripAdvisor uses internal linking in the schema:
Recommendation: Optimize informational articles with FAQ schema and internal links to other related articles or product pages (only if that helps users).
Various ways to get FAQ ideas for your web pages:
Google autocomplete
People also ask section
Study forums like Quora, Reddit, etc.
Free tools like Sistrix, AnswerThePublic, etc.
👉 Read Google's guidelines for using FAQ schema
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💡 2. These 10 Technical SEO Tips Will Help You Rank Higher (by Keval Shah)
Here, you’ll learn some technical tips to improve your website performance.
1/ Fix 404 & Broken Link
Why is this important: broken links lead to poor user experience, affect the website's crawlability, waste 'link value,' etc.
How to fix: Use tools like screaming frog or Ahrefs webmaster to find and redirect broken link links on your site.
2/ Delete Duplicate Content
Why is this important: Pages with the same content confuse Google on which page to rank first.
How to fix: Review the list of duplicate pages and decide whether to delta, redirect, or add a canonical tag to the page.
3/ Improve Site Performance
How to fix: Use free tools like GTMetrix or Google page speed insights to check the site performance. Improve the load speed (especially).
4/ Include Alt-Tag
Why is this important: Alt text helps Google to understand the content of images. This can significantly improve your image rankings as well (especially for eCom sites).
How to fix: Add descriptive and unique alt text for images.
5/ Add An Audit Robots.txt File
Check the robots.txt file in your web server. Make sure important pages aren’t Disallowed.
6/ Shorten URLs
Make URLs concise and simple. Also, avoid using unnecessary numbers or years in the URL to make it relevant for the long run.
7/ Submit an XML Sitemap
Submit XML sitemap in the Google search Console to allow bots to easily crawl and index your pages.
8/ Add Relevant Metadata
Meta data is one of the most rewarding on-page factors that can improve page performance significantly.
Add a unique page title and meta description considering the target keyword.
9/ One H1 Tag Per Page
It is recommended to use only one unique <H1> tag per page.
10/ Restructure Architecture
“Ensure any child pages are no more than 3 folders deep in the URL structure.
Make sure your internal links are keyword-rich to optimize authority flow.”
How to fix: use Screaming Frog’s ‘directory tree graph’ feature and get an overview of the overall site structure at the crawl depth level.
TL;DR
Fix 404 & Broken Link
Delete Duplicate Content
Improve Site Performance
Alt-Tag All Images
Add An Audit Robots.txt File
Shorten URLs
Submit an XML Sitemap
Add Relevant Metadata
One H1 Tag Per Page
Restructure Architecture
👉 Insights from Keval Shah (Follow for more practical SEO insights)
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Wynter, a target customer feedback tool, is looking for people to join its marketing research panel.
Participate in messaging research surveys, get paid for your feedback.
Super low time commitment, 1 → 15 min per survey.
Here’s how it works:
1/ Sign Up → 2/ Take Surveys → 3/ Get Paid
After every survey, Wynter pays you $10 - $200, depending on the survey type and requested audience criteria.
See what some of our panelists are saying:
"I enjoy giving feedback as it helps me as a marketer to think critically for other companies." - Megan.
Getting to know different companies and their marketing strategies. Being a part of helping the brands crack their marketing. No doubt money is a part of motivation too." - Ubed.
👉 Join Wynter’s Marketing Panel | Learn More
💬 SEO & Content Marketing Wisdom
💡 1. Learn How To Write Better Product Description
“Your 3-step copywriting framework for better product descriptions 📝
List all the product's features
For each feature, explain its benefit(s)
Explain the value of each benefit (i.e., why customers should care). Use emotionally appealing language for extra punch."
Here's an example:
👉 Insights from Mathias Schrøder, Ahrefs
💡 2. How to Win in the Era of Infinite Content [by Ryan Law]
Whether you like it or not, the volume of AI-written/assisted content will only rise on the web.
This chart illustrates the evolution of content volume:
In this case, publishing more content isn't going to be enough to win the content game.
So the question is how to win in the era of infinite content.
This article by Ryan Law will give you actionable insights on how to make your content better and stand out from copycat content.
👉 Learn how to future-proof your content strategy (blog post)
💡 3. Quick Copywriting Tip
“Don't use the word “testimonials” in your copy.
Your prospects know its marketing lingo, and it breaks the flow of the copy.
Instead, write something like: "Here's what our customers have to say."
👉 Insights From Andrew
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🗓️ Learning Resources & Tools
💡 1. The Better Brand & Content Summit [3-hour virtual summit]
Here’s your chance to learn from content marketing experts of successful brands like Dropbox, Zapier, Shopify, Animalz, etc.
Some of the topics you’ll learn from this event:
Content Strategy vs. Content Plan: What's the Difference?
Exploring the Crossover Between Content, Brand, and Design
Beyond Sessions: Measuring Content Performance & Quality
👉 Register For The Content Marketing Virtual Summit
💡 2. New Advanced Link Building Course [by Ahrefs]
This week, Ahrefs launched a brand new link-building course on their YouTube Channel.
In this 5-part course, you’ll learn:
▶️ Fundamentals of advanced link building
▶️ Link prospecting
▶️ Vetting prospects
▶️ Personalized outreach
▶️ Team building, system, and workflows
Note: You won't learn common link-building tactics like guest posting or resource page link building.
👉 Watch The First Lesson of the Link Building Course
💡 3. Compare Performance Metrics of Your Pages [Online Free Tool]
Compare performance metrics of your pages against each other or your competitors using Google PageSpeed Insights.
😄 Have Some Fun
