#089 Content Marketing VIP Newsletter
#089 Content Marketing VIP Newsletter
Every page on your site doesn't always have to be about ranking high and driving more revenue.
🎯 Actionable insights
💡 1. Build a link-building flywheel that acquires backlinks naturally
Let’s talk about a missing element of your SEO strategy.
Acquiring backlinks through guest posting, outreach, etc., is difficult to scale.
Once you stop outreaching and publishing guest articles, you're less likely to acquire new backlinks.
This is why you need a link-building flywheel that acquires backlinks naturally.
Here's how:
Invest at least 10% of your content effort in creating linkable assets.
In simple words: Invest in creating link-worthy content pieces.
Some examples:
1/ Publish key insights from an original research report as a blog post
2/ Curate data from public records and create data-driven posts
3/ Publish annual reports of your industry
4/ Survey results
5/ Publish statistics articles (but make your page visually appealing)
Here's an example from Redfin:
In fact, some of the data and insights are curated from public records.
From statistical posts to embeddable calculators, Redfin has linkable assets that are generating dozens of backlinks every month.
Example of an embeddable calculator:
The results?
5.7K Backlinks on a single page
2.1K Referring domains
Every page on your site doesn't always have to be about ranking high and driving more revenue. So, invest in the link-building flywheel.
👉 Insights from Content Marketing VIP
💡 2. How to make your SEO audit reports more effective and actionable
The key challenge of a successful SEO audit is not finding which tool to use or how to design the report.
It is to make your SEO audit easy to understand and actionable.
Use this template to nail your next SEO audit clients 👇
Knowing the issues in your content/SEO strategy is not enough.
You also need to provide clear guidelines for the following:
What this issue is all about
Why this matters in SEO
How to fix the issue (with examples)
And to make this possible, you don't need any fancy design or reporting tools.
Simply use Google Sheets and Docs to make it simple and actionable.
See the below image where I have shared an example of highlighting SEO issues with key parameters.
Some tips to make the SEO audit report more actionable:
Include images, screenshots, and screen records to highlight the issue
Provide a step-by-step process so the dev team can easily fix the issue
Do not add too many technical terms to sound smart.
That's all, folks.
P.S. Soon, I am going to launch SEO audit services. If interested, let me know.
👉 Hire me to conduct an SEO audit of your website
⭐ SEO Strategies of High Growth Websites are No More Secrets
Join the Content Marketing VIP club and get instant access to 30+ resources on:
SEO case studies/ strategy breakdowns
In-depth guides (EAT, Blog UX, Content briefs, etc.)
SEO audit
Content frameworks and SOPs
You’ll also get access to new content going forward.
This should be expensive, right?
The content marketing VIP club has a yearly membership option which costs you only $27 per year.
That means you’ll spend around only ₹6 per day to reach the top category of SEOs.
Now, the choice is yours 👇
👉 Unlock the library of SEO case studies
💬 Bite-sized insights
💡 1. Minimizing time to value to provide a better content experience
One of the ways to provide excellent content experience to readers is by reducing the time to value.
It is time a user takes to find the desired outcome (answer, solution, benefit) from the article/page.
You'll notice in the SERP how Google is reducing the time to value for a user's query by
Showing answers in featured snippets.
This improves user experience and helps the users find the required information faster.
Likewise, you should always aim to provide the desired information to the users instead of putting it at the bottom of the page.
Here are some blog post examples (from redfin. com) with low time to value:
Quick ways to reduce the time to value:
Short introduction (60-100 words).
Use Table of Contents (TOC).
Put the required information in the above the fold section.
Answer quick questions (what is, how much, when, etc.) in a single paragraph without adding any fluff.
Improve information structure by putting important headings (H2s) near the top of the page.
👉 Insights from Content Marketing VIP
💡 2. How to build topical authority for a SaaS website in <6 months (by Luka Susanj)
The topical authority of a website refers to how well and how long a site has covered a topic.
And one of the ways to build topical authority for a new site is by creating glossary pages.
Here's Luka Susanj's method of building topical authority (step-by-step process):
1. Start with keyword research in your niche
2. Prioritize keyword list based on business offerings and niche relevance
3. Create a detailed glossary page for every highly relevant term in your niche
4. Structure your glossary page with the following elements:
Start your content with a clear and concise answer to the definition
Example:
Q. What is the definition of [X]
A. [X] is ___
Increase content depth by adding more related subheadings and answering questions.
Include examples
Add FAQ section (with schema markup)
“Creating dozens of pages targeting keywords relevant to your industry and niche signals to google that you are an expert or go-to place for that industry.
Internally linking those glossary pages with other glossary pages and blog posts further increases crawlability and relevancy.”
👉 Insights from Luka Susanj (CEO at DuoQ)
🗓️ Free resources and tools
💡 1. Learn SEO Fundamentals and Best Practices (Free course)
This course provides thorough knowledge of SEO fundamentals, including Keyword Research, Content Development, On-page, and Off-page optimization, covering all practices for any SEO projects.
You’ll learn:
SEO fundamentals and best practices
Modern methods for research and content writing, from basic to advanced
Practical tips, examples, and recommendations for tools
👉 Start learning the fundamentals of SEO
💡 2. A free academy for freelancers, agency owners, & in-house SEO teams
Ever struggled to create an SEO system for your clients?
Want to charge higher for SEO services?
This free academy is a library of educational videos for SEO teams and agency owners who want to improve their skills and provide more ROI for clients.
Here are some topics covered in this academy:
👉 Join the SEO academy (for free)
💡 3. Now check the authority score of a website more accurately
Semrush launched a new feature to evaluate a website’s true authority in terms of links, traffic, and relevance.
“Authority Score is our proprietary metric measuring the domain’s reputability. It accounts for the number and quality of its backlinks, organic search traffic, and overall authenticity of its profile.” – Semrush.
Here’s an example:
You can use this feature to:
Qualify websites for guest articles and link building
Audit competitor’s link profile