#088 Content Marketing VIP Newsletter

Instead of publishing on new content every week, take some time to improve existing posts and boost organic performance.

🎯 Actionable insights 

💡 1. Underrated SEO tactic to drive additional traffic and backlinks

B2B and media Sites with exposure to dozens of authors and content editors often use an author bio to give credit to their writers, editors, and content reviewers.

However, a better approach is to create individual bio pages for each of your writers and editors.

Here’s why:

• You can rank on the first page for your content writer's name and increase online visibility 

• Most writers don’t have a personal blog; So they will use the bio page link on different platforms. This helps in getting backlinks.

Here’s a real example:

GoodHouseKeeping, a product review site, has thousands of writers, editors, SMEs, and reviewers.

Instead of just an author bio, they have created individual bio pages for each of their content contributors.

This is what the bio page looks like:

In fact, GoodHousekepinghas over 7k author pages, which drives additional site traffic and has generated 100+ backlinks.

Action items:

1. Create a list of experienced authors, editors, content reviewers, etc.

2. Create a bio page template which includes – name of the contributor, designation, bio description, awards & expertise, social media profiles, etc.

3. Create and publish all individual pages (do not add a no-index tag)

4. Optimize the page by placing the contributor's name in the title and meta description.

👉 Insights from Content Marketing VIP

💡 2. Content marketing metrics based on the maturity of your content program (by George Chasiotis)

Measuring the different stages of a content marketing program by the same metrics is a wong approach.

For example:

Key metrics to measure the content performance of a new brand are different from a brand with years of investments in content marketing.

Here are key metrics to measure based on the maturity of your content maturity:

“You need to connect your content marketing performance with the maturity of your content program.

Considering your company's stage will help you report better, communicate more efficiently, and budget more accurately.”

👉 Insights from George Chasiotis (Follow him for more insights on SEO and content marketing)

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💬 Bite-sized insights

💡 1. A quick way to improve your content game

Instead of focusing on new content every week, take some time and improve the existing post.

Here's one of many ways 👇

1/ Export sitemap data

2/ Make a list of pages with 0 images

Here’s an example: 

3/ Use Canva/alternative to creating custom images (charts, tables, graphs, trends charts, etc.)

Adding a few images to each of your posts may not significantly boost traffic and rankings, but it will surely improve the user experience.

Once you're done with images, consider outreaching experts for contributor quotes.

Take one step and make steady progress in your content game.

👉 Insights from Content Marketing VIP

💡 2. Content research tip to create unique and useful content

If you're doing your content research from top-ranking pages, then you'll end up writing copycat or similar content.

To add unique value to your content, you may try:

• Interview experts/ customers

• Research forums to find real problems and solutions

• Get contributor quotes, etc.

Another great way to find hidden gems in your blog topic is by using the following search operators:

• [Your blog topic] + filetype:pdf

• [Your blog topic] + filetype:doc

An example:

This will help you find detailed guides (mostly written for users, not SEO factors) on your blog topic.

👉 Insights from Content Marketing VIP

💡 4. Product comparison blog post template

Writing a product comparison guide on your website?

If so, the following blog post outline will help you create a perfect product comparison guide.

<H1> Title

Introduction

<H2> Product 1 vs Product 2: a quick overview

<H2> Comparison table (side-by-side feature comparison)

<H2> Feature 1 (compare this feature between product 1 and product 2)

<H2> Feature 2 (same as)

<H2> Final takeaway 

Here's a visual illustration of the product comparison blog post template:

Image credit: Lasso

👉 Insights from Lasso (affiliate marketing tool for bloggers)

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🗓️ Free resources and tools

💡 1. A Free SEO tool to find extract related entities for any search query

Ever struggles to build a topical map or find related entities for a search query?

This freemium tool helps you find entities using Google's Knowledge Graph data.

You can use this tool for many SEO purposes such as:

• Get entities straight from Google

• Create topical maps easily

• Use entities in your content

Here’s a screenshot:

👉 Use topically and extract related entities

💡 2. SEO Masterclass for E-Commerce Brands (by Keval Shah)

Last week, Keval Shah (eCom SEO expert) launched a free masterclass to help you improve the organic ranking for your eCommerce websites.

Most of all, you will find strategies to outrank powerful competitors in the eCommerce niche (with real case studies).

I am sharing the screenshot of what lessons you’ll get in this masterclass:

👉 Access the SEO masterclass for eCommerce brands

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🗓️ Reality check

“What people think SEO growth looks like 🆚 what SEO growth usually looks like.” – Matt Janaway.

Credit: Matt Janaway