#084 Content Marketing VIP Newsletter
The last newsletter issue of 2022 is jam-packed with lots of SEO insights, strategies, and free resources.
šÆ Actionable Insights
š” 1. Effective Formula To Write Headlines
[Sponsored]
The above-the-fold content is the first thing your users see on your website.
Therefore itās important for users to clearly understand what product/service you provide and whatās in it for them.
Hereās the formula that makes your headline effective:
āValue Creation x Objection Tacklingā
Identify and share the key value that your product/service adds to customersā lives.
Tackle the objection and eliminate the real challenge of customersā.
Hereās an example of the Value-Objection method:
A few more examples:
Create a professional website without coding.
Start Your Career In Digital Marketing without Doing MBA
š Insights From Alex Garcia (Join MarketingExamined newsletter)
š” 2. Hereās where PharmEasy can improve its SEO strategy
PharmEasy is an online medical store in India that publishes a lot of informative articles on health, nutrition, etc.
Since PharmEasy belongs to a YMYL (Your-Money-Your-Life) category, it is important for them to demonstrate expertise, authoritativeness, and trustworthiness o the website.
āSome types of pages or topics could potentially impact a personās future happiness, health, financial stability, or safety. We call such pages āYour Money or Your Lifeā pages, or YMYL.ā ā Google.
One of the ways of building credibility and trust is to create content that is either written or reviewed by professional experts.
But If you're hiring medical experts to review your content (which is great), consider using the 'reviewedBy' schema property.
This is where PharmEasy is not utilizing most of its content expertise.
Most of PharmEasyās blog articles are written or reviewed by medical professionals ā a characteristic of high EAT.
But, they are not using (reviewedBy) schema markup to inform search engines about the trustworthiness of the content.
This is a missed opportunity.
I hope anyone from the PharmEasy team will notice this and add the schema markup soon š.
š Insights from Content Marketing VIP
š¬ Bite-sized Insights
š” 1. Diversify your SEO strategy in 2023
The role of diversification is often overlooked by SEOs.Ā
In fact, you should definitely diversify your SEO strategy at the three levels:
This includes:
1/ Page level
If you categorize your content inventory by funnel (top-middle-bottom), youāll identify whether your SEO strategy lack any specific type of content types or not.
By diversifying your content, you ensure to target the audience at every stage of the funnel.
Likewise, you can also categorize your content by goals (traffic, conversion, or links) to diversify your SEO strategy even further.
2/ Link building
Link diversification is super important as not all links have the same goal.
You need brand profiles or citations to give trust signals to Google
Editorial links will help you improve the page authority/ranking
Brand/product reviews on third-party sites will improve the brand reputation
3/ Traffic sources
One way to make your website more resilient to algorithmic updates is by diversifying your traffic sources.
If 80% or more traffic is coming from Google, you should think about other mediums as well.
š Insights from Content Marketing VIP
š” 2. Underrated Content Strategy for SaaS Businesses
An effective approach to automate customer support and build a self-service platform for the customers is by building a knowledge base.
Key benefits:
Allowing customers to solve their product-related queries independently without the need for any staff members
Improving customer retention with content hubs
24/7 support availability
Adds SEO advantages
Hereās an example of the knowledge base design (from Semrush) ā
Follow the numberings as shown in the image for context.
Search Bar
Breadcrumb
Chapters
Table of Contents
Referencing product features
Feedback
Here are some of the SaaS companies getting not only benefits to customer satisfaction but also generating traffic.
šļø Free Resources and Tools
š” 1. 17 Ways to Use ChatGPT For SEO (by Joe Youngblood)
Joe Youngblood has compiled a useful list of 17 ways to use ChatGPT for SEO.
Hereās a quick overview:
Write outreaching emails
Generate structured data
Keyword research
Create Locally Focused Content
Write Link Building Outreach Emails
Suggest Internal Links
Write SEO Optimized Product Descriptions
Write Social Media Post Copy (with emojis)
Write Optimized Title Tags and Meta Descriptions
Generate Longtail Searches and 7 more.
š Find 17 use cases of ChatGPT for SEO
š” 2. Try SEO Minion
Save time and effort by adding this free SEO chrome extension- SEO minion.
Key features of this plugin:
Analyze On-Page SEO
Highlight All Links
Check Broken Links
Hreflang Checker
SERP Preview
SERP Location Checker (v/s)
Hereās an example: