#066 Content Marketing VIP Newsletter
“When Google finds a page that really hits the head on a user intent, it allows that page to rank for thousands of keywords.” – Kevin Indig.
🎯 Actionable Insights
[Sponsor]
💡 2. Are You Optimizing Your Landing Page Like This?
Your landing page can help either bottleneck growth or drastically impact revenue.
And after working on 300+ landing pages, Alex Garcia has put together a blueprint for you to optimize yours.
Here are some of the landing page optimization tips to boost conversion:
1/ Clarity is King
Clarity tells the consumer one thing: What do you do for me?
And if a consumer can't answer that after diving through your landing page, then you have a clarity problem.
Examples:
2. Context is queen
Context answers the second question: How do you make that happen for me?
Because without it, your big, bold idea is nothing more than a claim.
Example:
3. Creative is the prince
**Your creative elements:** paint the picture.
Without them, you're letting the consumer's imagination take over.
With them, and you show what you deliver. It's not enough to just tell; you must show.
Example:
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💡 2. Turn your podcast transcription and press mentions into an SEO powerhouse
One of the challenges marketers face is repurposing podcast transcriptions into blog posts or even videos.
The reason is podcast transcriptions are usually unstructured if done without any strategy.
And, turning that into valuable content for SEO isn’t easy.
The solution?
Here’s what Kris Ruby suggests on this:
“When hosting a webinar or guesting on a podcast interview, know what SEO terms you want to rank for.
And, before the interview, work those keywords into the conversation.”
Look for what people are searching for related to your core topic. Once you get a list of relevant questions and sub-topics, put that into the conversation.
The benefits?
Optimizing your article for the target keyword is going to be easy.
If repurposed, video content may also rank on YouTube on similar keywords.
👉Insights from Kristen Ruby (Founder of Ruby Media Group)
💬 Bite-sized Insights
💡 1. Improve content Skimmability
Web content is meant to be skimmed.
When you add a big wall of text with no sub-headings, it becomes difficult to skim the content.
This is why you should always break down the wall of text by using subheadings to highlight the key points.
Here’s an example:
Benefits?
Help readers find the useful and important information faster
Better user-experience
👉 Insight from Content Marketing VIP
💡 2. Foundation of a good SEO strategy
SEO strategy doesn't have to be complicated.
It comes down to 5 key questions:
What is your objective?
What levers can you pull?
What limitations do you face?
What resources do you need?
What is your competitive advantage?
👉 Insights from Kevin Indig
💡 2. Find 'PDF traffic' opportunity using the Google search console
“Use this easy filter in Search Console to find out where you show up for "pdf" searches but without actual PDFs.
Create PDF versions of the existing content to capture the PDF traffic - and also help the blog post serve the PDF intent by linking to the PDF from the post.”
👉 Insights from Dan Shure
🗓️ Learning Resources and Tools
💡 1. Free Keyword Research Tool [SEO Surfer]
Keyword Surfer is a 100% free chrome extension that lets you quickly find the monthly search volume of keywords in the Google search.
With this free keyword research extension, you can:
Find search volumes
On-page metrics ((word count of a page, monthly domain traffic of SERP results)
Find new keyword ideas
Create brief content guideline
👉 Add the Surfer SEO free chrome extension
💡 2. Instacart's SEO strategy breakdown (by Kevin Indig)
If you're someone who loves to learn from SEO case studies and strategy breakdowns, this resource is for you.
In this guide, you’ll learn how Instacart (operates a grocery delivery and pick-up service) has leveraged SEO strategies for business growth.
Some of the stats of Instacart’s website:
6.8 million organic traffic per month
38k+ referring domains
This SEO strategy breakdown includes:
aggregator growth model
Search optimized product landing pages
Targeting ‘near me’ queries
Future opportunity for Instacart’s SEO growth
👉 Learn about Instacart's SEO strategy
🆕 What’s New
💡 1. What you should know about Google's NEW 'Helpful Content Update.'
This week, Google will launch a new update to reward websites with original and helpful content.
That means sites with low-quality content can suffer during/after this update launch.
Here are some of the key highlights of the update:
1/ Topical authority matters:
It is suggested to focus your website on some specific topics instead of writing about every possible topic. This update may affect generic sites that cover articles from different and irrelevant topics.
2/ Automation tools to produce content is against the guideline
Google suggests not to rely on automation to create content on multiple topics. However, how Google identifies AI-written content is still a matter of discussion.
3/ Sites with generic content may suffer
Generic content (summarizing what other sites have published) means content with no unique or helpful information.